FPRA Southwest Florida Chapter Announces Call For Entries For ‘Local Image Awards’

FORT MYERS, Fla. (Jan. 7, 2021) – The Southwest Florida Chapter of the Florida Public Relations Association (SWFL-FPRA) announces a call for entries for its annual “Local Image Awards” competition, which recognizes outstanding communications programs, presentations and campaigns. Entries are open to marketers, communicators, graphic designers, advertising gurus and public relations professionals.

“The Image Awards are for any marketing and communications professional or college student who has executed a successful public relations, marketing or communications project during the last year. From press releases and brochures, to website redesign, to GIFs and videos, there is a category for everyone in this competition. Now is the perfect time to receive recognition for all the hard work you put into this past year,” said Lisa Murray, APR, CPRC, Local Image Award event chair for SWFL-FPRA.

The Local Image Award competition is open to businesses or residents in Lee, Collier, Charlotte, Hendry, and Glades Counties regardless of membership affiliation with FPRA. The local competition is the precursor to FPRA’s Golden Image Awards where Florida PR professionals participate in a state-wide competition.

The competition includes four divisions, with multiple categories within each division:

  1. Division A – Public Relations Programs – A public relations program is defined as a broad-based communications endeavor using two or more public relations tools.
  2. Division B – Collateral of Public Relations – Public Relations collateral is any printed material used for a public relations purpose, either standing alone or as part of a public relations program. It includes written material and specialty items. In the case of regularly produced printed materials, such as newsletters or magazines, one to three issues should be included in the support material.
  3. Division C – Digital Tools of Public Relations – This division includes any online, audio or audio/visual presentation or program that serves a public relations objective. Audio, video or electronic presentations should be submitted with a copy of the script or storyboard, if available.
  4. Division D – Student Projects in Public Relations – This division is restricted to entries submitted by full- or part-time students enrolled at an accredited Florida university or college. Student projects in public relations include printed material and campaigns created for a public relations purpose, whether assigned for a course or completed outside the classroom. A photocopy of the entrant’s valid student ID must be attached to the entry form.

Winners will be evaluated based on evidence of sound research and planning as well as having met the highest standard of production, execution and evaluation of results and budget.

The deadline for entries is 11:59 p.m. on February 18, 2021; cost is $55 for SWFL-FPRA members, $75 for non-members and $40 for students. Visit www.fpraimage.org for more information, guidelines and to submit entries. Please select “Southwest Florida Chapter” to begin the online submission process. Winners will be announced at the SWFL-FPRA Local Image event scheduled for Thursday, April 15at 6 p.m.


Established in 1938, FPRA is the oldest public relations organization in the country. FPRA is dedicated to developing public relations practitioners, who, through ethical and standardized practices, enhance the public relations profession in Lee, Collier, Charlotte, Hendry and Glades counties. For additional information, please visit the Southwest Florida Chapter of FPRA website at http://www.fpraswfl.org.   

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